Daniel Dawson
GTM Operations Leader  · Marketing Engineering · Platform Ownershp · AI Strategy

Marketing
Engineering
for Revenue

Old Florida flatwoods at first light — mist in the palms.

I've spent 15+ years inside large enterprises, engineering marketing technology to fit the realities of the business and the outcomes that matter. I am interested in building systems that bring the strengths AI & Automation to drive demand and revenue.

Selected Employeers, clients & Partners
NCR Atleos
NCR Corporation
The Coca-Cola Company
Webflow
What I do

Growth strategy

A clear-eyed look at where growth actually comes from — channels, offers, positioning, retention — and a 90-day plan you can ship.

Lifecycle & CRM

Onboarding, activation, and retention programmes that pay for themselves in the first quarter. Measured, not guessed.

Fractional leadership

Two days a week as your outside head of marketing. For founders between a first hire and a full team.

Selected workThe brief I was handed, the problem it turned out to be, and what came of it.
all case studies →
2026Reframing an app build as a discoverability problem.Diagnosis & platform strategyNCR AtleosDiagnosticNo metric claimed→2023–25Recovering marketing’s pipeline from an incentive nobody would change.Attribution architectureNCR Atleos+20%MQL → SQL→2021Patterson — turning a Contact Us form into a revenue channel in six weeks.Conversion architectureNCR Corporation$1.5MPipeline · 11 wks→2021Shipping an enterprise site on a tenth of the expected budget.Platform selection under constraintNCR Corporation10×Cost vs. AEM→2020–26Turning a contractual obligation into a product — on a platform that couldn’t move fast.Product strategy on a PLATINUM platformNCR Corporation → NCR Atleos+43%Self-serve pay→
See all eight engagements →