Selected work · 2019 — todayWork
Work
I’m proud of.
Selected case studies spanning product management, marketing technology, and organizational leadership.
YearEngagement
2026Reframing an app build as a discoverability problem.Diagnosis & platform strategyNCR AtleosDiagnosticNo metric claimed7 min→2023–25Recovering marketing’s pipeline from an incentive nobody would change.Attribution architectureNCR Atleos+20%MQL → SQL9 min→2022Folding the world’s largest ATM network into NCR.com — by Q2, under budget.M&A digital integrationNCR Corporation$93KUnder budget7 min→2022Choosing a localization platform on technical depth, not feature checkboxes.Procurement & localization architectureNCR Corporation49%Under budget6 min→2021AI Chat — turning a Contact Us form into a revenue channel in six weeks.Conversion architectureNCR Corporation$1.5MPipeline · 11 wks8 min→2021Shipping an enterprise site on a tenth of the expected budget.Platform selection under constraintNCR Corporation10×Cost vs. AEM7 min→2020–26Turning a contractual obligation into a product — on a platform that couldn’t move fast.Product strategy on a PLATINUM platformNCR Corporation → NCR Atleos+43%Self-serve pay8 min→2019When the right recommendation still failed.A recommendation that didn’t landNCR CorporationPostmortemNo metric claimed6 min→NCR Corporation & NCR Atleos · 2019 — todayMore available on request